The Brief
SIXTEEN was retained by the team at David Austin Roses to provide talent consultancy. As the CMO looked to continually develop their brand + marketing efforts across touch points and territories. The business needed a talent parter to build teams to allow for their growth and modernisation plans. Part of the challenge was to cater to the geographical demands placed on attracting the right personnel to push this wonderful team forward, as well as bringing a strategic view on what new departments would mean for the business now and into the future.
The Outcome
SIXTEEN handled a range of senior hires into completely new or growing verticals for the brand, in marketing, digital & content. Working in conjunction with the ownership, we tailored profiles and built briefs that could realise growth for the brand.
Delivering curated special project teams to realise bespoke marketing initiatives.
We built a series of modern departments & structures to take care of the business, and its brand + marketing real estate, long into the future.
Richard Austin/CMO - David Austin Roses
" Jack has built our brand team with us at a variety of levels, delivering creative, marketing, digital and operational talent to the heart of our business, with care, attention and skill.
He embedded himself with us as a brand, understood our unique proposition and delivered a huge range of talent services for us over a long period. "